Main Objective
My main objective will be to share my art and love for animation by posting regular sketches and finished work. My hope is that I can demonstrate my imaginative side that will resonate with readers. I hope to sprinkle in some storytelling and maybe some work in the book illustration space.
Graphic Solution
I plan on using typography that resembles a light hearted environment similar to what you might see at entertainment parks such as Disney World or Universal Studios. I may also include live video to my postings and maybe animation. I tend to use a lot of blue and tan colors to provide a very natural and “easy on the eyes” view of my content. I also tend to lean towards older “sketch style” art that does not look as polished as digital illustrations might look. Maybe a lot of pencil or colored pencil art.
Ideation Process
I typically take inspiration from what I see others do on sites like Instagram. I’m not really big into social networks, but I do frequent ones that host artists. What I see from them is a combination of event promotions and “how-tos” driving traffic to their content. I’m not really open to marketing myself like that at this time. I want to do it for the fun of it and I hope to get some kind of validation from it and sharing what I know at the same time. Since I currently am employed with a consultancy, I tend to stay low-key and not draw attention to myself, so enriching my Instagram space or even creating another will probably not be advertised that much.
Anticipated Deliverables
- Graphic Logo.
- Tagline or Introduction.
- Letterhead.
- Business Cards.
- Envelope.
- Mini Portfolio Book and Mailing Envelope.
- Instagram Artist’s Account (Public).
- TBD – Another Art Account (I not want to open a FaceBook one unless I have to).
Specific Tasks
- Identify accounts to be used for delivering content.
- Set up account(s).
- Write up content (copy) for introduction.
- Identify layout for content.
- Identify and order papers and other materials to be used for mini portfolio.
- Identify existing artwork I may want to include.
- Thumbnail Sketches – For all pieces being developed above.
- Full-sized comprehensives – For all pieces developed above.
- Digital art development – For all print and digital pieces above.